In 2019, FCA achieved the worst corporate average fuel economy of any automaker, and President Biden is determined to restore stricter efficiency standards that President Trump kneecapped. When PSA . For Tavares, she brings a long historical memory, an understanding of Fiat, and the big-picture thinking that Marchionne was known for. Does Your Car Jerk When Accelerating? It was not a leader in this space, but the pace of the transition to EVs has been set and Tavares says he is a competitive CEO and in a good position to lead the race. Before the merger PSA had plans to bring the Peugeot brand to North America, giving the French automaker a foothold on this side of the ocean. She has held numerous positions during her career. ISCRIVITI COMUNICATI STAMPA Istituzionale Istituzionale 27 apr 2023. Analysts believe Fiat's plant in Kragujevac, Serbia, and the Vauxhall and Opel plant in Ellesmere Port, U.K., are especially vulnerable because they're not on Stellantis's de facto home turf in France, Italy, or the U.S. Stellantis' STLA (Stella) platform: Everything we know - TopElectricSUV As for Stellantis, we think some culling is in order, although that certainly wont happen immediately. Mercy-kill the 300 and rebadge the Pacifica as a Dodge or even a Ram; no customer will care. Michael Lohscheller has been at Opel since 2012 when it was still GM's European division. That name would have Don Draper reaching for his Canadian Club; it's more redolent of erectile-dysfunction ads than of anything automotive. A series of assignments, ascending in influence, followed, and in 2019 FCA named her head of marketing for North America, the company's most profitable region. Tavares now runs the world's fourth-largest automaker. Not only must a company wind down operations, including reassigning personnel and eliminating advertising, but it must also ensure customers move on to its other brands. He will take full responsibility for the, Since 2017, Bouchara has led Citroen Indias operations in his capacity as senior vice president of sales and marketing. Stellantis was not on most EV-watchers' radar. One brand, Hummer, returns as a sub-brand of GMC, but the others are likely gone for good. Over the past twenty years, he has worked in senior leadership positions across international industrial and commercial operations, governance, business development projects, engineering and vehicle integration. The 14 Brands of Stellantis - Auto Trends Magazine Photo: National Motor [+] Museum/Heritage Images/Getty Images. Fain singled out Stellantis, saying it failed to include the union when it announced a battery factory in Kokomo, Indiana. Stellantis N.V. is a multinational automotive manufacturing corporation formed in 2021 on the basis of a 50-50 cross-border merger between the Italian-American conglomerate Fiat Chrysler Automobiles (FCA) and the French PSA Group. Perhaps one or more products will be relabeled for the U.S. market. She ran Citron and led it into a rich period for sales. At the press conference, Tavares floated the idea of introducing "sister cars" to PSA models as a cost-saving measure. Its a steep fall from the days when Lancias Stratos, Fulvia, 037 Rallye, Delta S4 and Delta Integrale models dominated the World Rally Championship. She supervises all brands sold in the US and Canada. If Stellantis decides to keep Alfa Romeo, its role may be limited to a few key markets and little more. Vauxhall continues to exist as a rebadged brand of Opel in some markets, particularly in the U.K. Learn more about our sustainable business model that creates shared and long-lasting value for all stakeholders. The former FCA CEO has rightly been tasked with leading Stellantis' efforts in the highly profitable US market. View and download our annual and semi-annual financial reports. Photo: National Motor Museum/Heritage Images/Getty Images. All three companies are investing billions to build at least 10 battery factories in North America to handle expected demand for EVs. All rights reserved. We think along with Dodge and Chrysler, Lancia is also vulnerable and may not survive. Stellantis has pledged to sell 5 million all-electric vehicles by 2030 when only EVs will be sold in Europe, and they will account for 50 percent of sales in North America. It's unclear how long he can stick to that. Photo: Gnther Molter/Klemantaski Collection/Getty Images. "There is limits to the . "This company is a big cash machine," he said, noting Stellantis has set $36 billion aside for electrification and software.
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