Morning:
- Check emailReply
- retweetPost to social media
- Publish a blogpost
- Curate content
- Followup with internal team on ideas
Afternoon:
- Write a blogpost, create content
- Inform team of importance of social media and tools
- Revisit and followup on social media sites and profiles
Evening:
- Review stats for the day
- Sign up for chats, webinars, and events
- Schedule social media messages for overnight and early morning slots
- Check email again
Does this to-do list resemble yours?
Of course, there are many different ways to come at this matter of social media management. Finola Howard shared on LinkedIn about her daily social media habit—a schedule that takes just one hour each day to complete.
Here’s how it works:
- Vet new followers on Twitter using SocialOomph. Follow those who fit; ignore the rest.
- Measure what’s worked. Note your best-performing posts in a spreadsheet or other file so you can reference later as you hone your content.
- Schedule tweets and posts for the day. Finola uses Buffer to keep her queue filled up.
- Find unique content for each channel—Facebook, Twitter, LinkedIn, and Google+.
- Respond and engage. Spend 15 minutes of the first hour here. Consider dipping in for 15 minutes at lunch and at the end of the day, too.
- Monitor engagement levels of fans and followers.
Still another way to go about it is Neil Patel’s streamlined social media strategy. His quick and simple schedule for saving time on social media looks like this:
- Use social media management for posting
- Spend 30 minutes each day on social media scoping, i.e. finding good stuff to share online
- Assign customer service requests to a customer service team
- Check analytics weekly or every other day. Use your social media management tool for analysis.
